"Unconventional ways of recruiting new members"
Statement of the Problem
- According to our ID database out of 40,000+ members only around 2000 members are from batches 2005-present assuming older batches have already graduated.
- ONLY 5% of our registered members are of collegiate status.
- 60 years of APO Phils., Chapters = 300+, CHED institutions = 1,714*
- Sadly,
*Tertiary institutions including satellite campuses, CHED Statistical Bulletin 2004-2005
**includes chartered and petitioning chapters
Why address the problem?
“There is strength in numbers…”
- Fraternities/sororities has been associated as something unconstructive. Colleges and universities, parents and fellow students are discouraging membership to such.
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- With the recent electoral process, many members triumph with the help of brothers and sisters. It took
- The future of
The Plan
Four Folds of Recruitment
The first 2 focuses on the students that are interested in joining fraternities/sororities (the target market)
- Converting interested students to join as members, and not waste time and effort with friends and family that are uninterested.
- Increase public information, most of
- Creating a Unique Selling Point for
1. Open House Activities
Rationale:
- Activities wherein non-members (students) can participate. Feeling what’s it like to be an
- Only the Oblation Run gets regular media coverage, creating more bold activities that can attract media attention and not necessarily taking our pants off.
- From these open house activities we may take advantage of radio and online promotion.
- Association with the fraternity stereotype known for hazing, violence and vandalism may be lessen.
- Well rounded activities that caters to the interests of college students. Promoting friendship to all.
- Its time to go public!
Some activities that caters to the interests of most types of college students
The Volunteers
- Service projects open to all students
The Party People
- Parties
- Concerts
Scouts
-Open Camping
-Rover scouting as student org
The Intellectual
- Debate
- Leadership Forum
Chicks
- Women’s Month
- Women’s Rights
Chick Boys
- Roses giving
Varsity Player
- Open Tournaments: Basketball,
2.
The cheapest way to reach a vast audience is through the internet.
Recruitment videos are widely used by small to large businesses, and government entities among others.
Information disseminated through videos, together with promotion and a systematic plan may boost recruitment.
1st Video:
Message:
Opening: A comedy that sparks interests in
2nd Video: The
Interviews with collegiate and notable alumni members, school officials, parents, rival frats,
Sales Pitch: Address the inquiries and objections, answer controversial questions such as school policies against frats, hazing and frat violence
3rd Video:
Heroic plot. Showing
Closing the Deal: Stirs the emotion of the viewer and creating the need to join
The last 2 focuses on the core of
3. Chapter Boot Camps
Objectives:
Chapter workshops and consultations are regularly conducted and available.
Standard modules for chapter recruitment, finance, crisis management, new officers workshops, etc. Can be conducted per region/section.
Alumni members have a chance to volunteer and make a difference either to conduct a workshop or stand as chapter adviser (especially for revival and petitioning chapters).
4. APP Strong
So not to waste our recruitment efforts:
APP must be strictly implemented
Creation of the APP Helpdesk for chapter consultations and individual complaints
Certified APP Trainers are requested to volunteer as facilitators for Chapter Boot Camp on APP
APP Review Team for further development and improvement
Starting with a BANG!
“A Call to
Featuring bands like Urbandub and/or Franco
A presentation about
Only those with school ID will be admitted. Registration and contact info
After the last song. There will be “A Call to
Is it FREE or not? It depends on BOD decision on the budget proposal.
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